SUMMARY
Michael Kelly will share the latest email marketing benchmarks and provide proven insights into email best practices, specifically related to content marketing. Gain knowledge into surprising findings about the latest industry-specific metrics for email and mobile messaging, A/B-tested effective tactics, list building, and sources for developing relevant and engaging content for email subscribers.
DESCRIPTION
5 Reasons to Attend
- Discover why email marketing is so important
- Hear content marketing best practices
- Learn the critical steps to follow to reach the inbox
- Find out how to optimize your emails for mobile
- Hear A/B testing case studies
Agenda
- Why Does Email Matter?
- 2012-2013 Email Marketing Benchmarks
- The 9 Steps to Reaching the Inbox
- What Is Content Marketing
- Relational Data-Driven Email (Triggered and Transactional)
- Content Marketing Best Practices
- New and Often Overlooked Sources of Email Content
- Customized Content Dos and Don’ts
- Optimizing Mobile Email Marketing
- Promoting Email Subscriptions and Engagement
- Email Tactical Considerations
- The Best A/B Testing Case Studies of 2012-13

